Your Ideas. My Creative Guidance.
You know your business. I bring a fresh pair of eyes and help turn what makes it special into design you can proudly put out into the world.
I’ll build on your ideas, suggest directions you might not have considered and explain the choices along the way. Whether you need a website, a brand identity or printed materials, we’ll work towards a result that feels connected and true to your business.
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Browse the collection or choose a category to see what catches your eye. Open a project to discover the idea, the process and how it all came together.
Global Wheels: Getting the Brand Rolling
- Category
- Brand Identity, Custom Design, Logo Design
- Tags
- Brand Identity Design, Business Card Design, Business Profile Design, Business Stationery, Corporate ID Guide, Global Wheels, Letterhead Design, Logo Design
- Updated
- 10 Jan 2023
- Status
- Planning
What started as a business profile became a complete brand identity for Global Wheels, with a logo, business cards, letterhead and a guide to keep it all connected.
Global Wheels came to me with a clear request: they needed a business profile. But before we could introduce the company on paper, we needed to give it a look of its own.
They didn’t yet have a logo or an established brand identity, so I guided the project beyond the profile and helped put those foundations in place. First, we needed to get the brand rolling.
I created their logo and developed a visual direction that carried through the business cards, letterhead and business profile. The red, navy and cream palette connected the different pieces, giving the company a consistent, professional presentation.
The business profile brought their company information into a designed document, while the stationery carried that same identity into everyday introductions and correspondence.
To help keep future materials consistent, I also created a Corporate ID Guide covering the logo, colours and fonts. Think of it as a map for the brand: clear direction whenever something new needs to be designed.
The finished collection gave Global Wheels more than the profile they initially requested. It gave them a coordinated identity and a foundation they could build on as their business moved forward.
