Global Wheels: Getting the Brand Rolling
- Category
- Brand Identity, Custom Design, Logo Design
- Tags
- Brand Identity Design, Business Card Design, Business Profile Design, Business Stationery, Corporate ID Guide, Global Wheels, Letterhead Design, Logo Design
- Updated
- 10 Jan 2023
- Status
- Planning
What started as a business profile became a complete brand identity for Global Wheels, with a logo, business cards, letterhead and a guide to keep it all connected.
Global Wheels came to me with a clear request: they needed a business profile. But before we could introduce the company on paper, we needed to give it a look of its own.
They didn’t yet have a logo or an established brand identity, so I guided the project beyond the profile and helped put those foundations in place. First, we needed to get the brand rolling.
I created their logo and developed a visual direction that carried through the business cards, letterhead and business profile. The red, navy and cream palette connected the different pieces, giving the company a consistent, professional presentation.
The business profile brought their company information into a designed document, while the stationery carried that same identity into everyday introductions and correspondence.
To help keep future materials consistent, I also created a Corporate ID Guide covering the logo, colours and fonts. Think of it as a map for the brand: clear direction whenever something new needs to be designed.
The finished collection gave Global Wheels more than the profile they initially requested. It gave them a coordinated identity and a foundation they could build on as their business moved forward.
