Punjab: A Fresh Look on the Menu
- Category
- Custom Design, Graphic Design, Print Design
- Tags
- Food Label Design, Graphic Design, Menu Design, Packaging Design, Print Design, Product Label Design, Punjab, Restaurant Branding
- Updated
- 9 Oct 2026
- Status
- Completed
A meal with a friend turned into a menu makeover for Punjab—and a happy client returned for colourful labels for their new bottled food range.
Project description
I went to Punjab for a meal with a friend. But somewhere between opening the menu and deciding what to eat, my designer’s eye got distracted.
I could see an opportunity to give the menu a fresh look, and I mentioned it to my friend. He asked whether I could do a better job. A little reluctantly—but confident in my work—I said yes.
What I didn’t know was that he knew the owner. Before long, the owner was at our table, my thoughts had become a conversation, and we were exchanging numbers. An unexpected introduction, served alongside dinner.
The owner supplied the menu content, and I got to work on the redesign. I focused on giving the information a clearer layout and a more considered presentation, helping customers browse what Punjab had to offer.
They were delighted with the finished design. And the story didn’t end with the menu.
Punjab later approached me again to create labels for their new range of bottled food products. This time, I brought colour and personality to the packaging, giving each variety its own look while keeping the collection recognisably Punjab.
What started as an observation over a meal grew into a creative relationship, taking the work from the restaurant table to the product label.
Sometimes inspiration arrives with a brief. Sometimes it arrives with dinner.
