Logo Design: Small Marks, Big Personality

A logo has a lot to say in a small space. It introduces your business on a card, sits proudly on a shirt and becomes a familiar face wherever your brand appears.

This collection brings together logos I’ve created for different businesses, each with its own story and personality. Some call for bright colours and bold shapes. Others need a quieter, more refined touch. The starting point is always the business behind the name.

I begin by listening: what do you do, who do you want to reach, and what would you like people to feel when they see your brand? You might arrive with a sketch, a few ideas or simply a name. We build from there.

My role is to take those ideas and explore what could work best. I guide the creative direction, explain the choices and introduce possibilities you might not have pictured yet. Sometimes your first idea finds its feet. Sometimes a fresh approach becomes the favourite.

Throughout the process, I consider how the logo will work beyond the screen—on stationery, clothing, signage and other places your business needs to show up. It should have personality while remaining clear and useful.

Together, these projects show the different directions a business identity can take. Different stories, different looks, and a little piece of each business in every mark.